[DOWNLOAD] Product Analytics PDF : Applied Data Science Techniques for Actionable Consumer Insights

Product Analytics PDF
Product Analytics PDF
eBook: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights PDF by Joanne Rodrigues

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About This Premium eBook:

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. 

You’ll learn how to: 

- Develop complex, testable theories for understanding individual and social behavior in web products 

- Think like a social scientist and contextualize individual behavior in today’s social environments 

- Build more effective metrics and KPIs for any web product or system 

- Conduct more informative and actionable A/B tests 

- Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation 

- Alter user behavior in a complex web product 

- Understand how relevant human behaviors develop, and the prerequisites for changing them 

- Choose the right statistical techniques for common tasks such as multistate and uplift modeling 

- Use advanced statistical techniques to model multidimensional systems 

- Do all of this in R (with sample code available in a separate code manual)

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October 18, 2020


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